Fame and Shame Award Results

The Parents' Jury Fame and Shame Awards 2011 Results

A big thank you to all who used their voice to tell us what they thought about the food marketing techniques used to target their children!

Winners and losers of The Parents Jury’s seventh annual Fame and Shame Awards were announced at a special media conference held at Brunswick North Primary School, Melbourne on Tuesday 8 November.

Our press release can be found here.

What does the food industry think about the awards?

In December 2011, The Parents' Jury wrote to all the nominees and winners to inform them of the results. We'll update you as we receive their replies.

Here is our letter to Kraft Foods for their nomination in the Bad Sport category and their reply.

Coles have also replied to our letter regarding their nomination in the Bad Sport category.

The AFL have responded to their nomination in the Bad Sport category

We also wrote to Woolworths regarding their nomination in the Parents' Choice Award and they have replied.

A response has also been received from Sanitarium following their nomination in the Parents' Choice Award.

We have received a response from Ferrero after their nomination in the Smoke and Mirrors category.

The winners are...

The Shame Award for Pester Power is given to the food marketing campaign that members hate the most for encouraging children to nag for unhealthy foods.	And the winner is: Kellogg’s 4D Choc LCM bars

The Shame Award for Smoke & Mirrors is for the use of claims on children's foods that make an unhealthy product appear healthier than it is.	And the winner is: Kellogg’s Nutri-Grain

The Shame Award for Bad Sport is awarded to a company who uses sport to promote or sports association, team or athlete that promotes unhealthy food and drinks which influence children.	And the winner is: Shane Warne and McDonald’s Chicken McBites

The Fame Award for Parents' Choice congratulates the food marketing campaign that promotes healthy eating to children in a fun and appealing way.	And the winner is: McCain’s School Veggie Patches

Short video interviews with The Parents' Jury and members	Ads to Kids (25 secs) Fame and Shame (22 secs) Obesity in Children (17 secs) Award Winners (12 secs) Pester Power (16 secs) Role of Parents (22 secs) Saying No (23 secs)