Fame and Shame Awards

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Fame and Shame Awards

Welcome! We know you, as concerned parents, grandparents and carers, are getting tired of the sophisticated marketing techniques of the food industry.

The Parents’ Jury Fame & Shame Awards aim to raise awareness of the techniques that advertisers use to promote unhealthy foods and drinks to children, and to recognise the advertisements that promote healthy food to children in a fun and appealing way.

The Awards are your say on food marketing techniques you believe are targeting your kids.

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	The Shame Award for Pester Power is given to the food marketing campaign that members hate the most for encouraging children to nag for unhealthy foods.
	The Shame Award for Smoke & Mirrors is for the use of claims on children's foods that make an unhealthy product appear healthier than it is.
	The Digital Ninja Shame Award is given to the brand which has used digital media in the most obvious way to target children, gaining their attention; driving active participation in the brand and encouraging pester power.
	The Fame Award for Parents' Choice congratulates the food marketing campaign that promotes healthy eating to children in a fun and appealing way.