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Sports Sponsorship

Food and drink companies frequently use sport as a marketing medium and a way to target large numbers of children. Find out more about food marketing in children's sport in our Key Concerns section, or read on for more about The Parents' Jury's campaign for change and how you can use your voice.

What our members say...

In 2009 we polled The Parents' Jury members for their views on unhealthy food and drink sponsorship of children's sport. 

With the results of the poll, we wrote to Surf Life Saving Australia (Kellogg's Nutri-Grain) and Little Athletics (McDonald's) in each state and territory with your concerns about their sponsorship agreements with unhealthy brands. You can see what we sent, and the responses below:


Here are two easy actions you can take to advocate for the end of unhealthy food and drink brand sponsorship of children's sport.

1. Is your child's sports club or association sponsored by an unhealthy food or drink company? Write to them and urge them to reconsider their funding strategy.

2. The Parents' Jury Fame & Shame Awards are your opportunity to nominate food marketing campaigns you love and hate. The Shame Award for the Bad Sport will be awarded to a sports association, team or athlete that promotes unhealthy foods and drinks to children. Nominations for this award will open shortly.