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Correspondence with Nutriticia about winning the Smoke and Mirrors Award
Nutricia Karicare won the Smoke and Mirrors Award in The Parents Jury 2006 Children's TV Food Advertising Awards. The Smoke and Mirrors Award was given to the ad that parents felt only presented half the story about the product and was misrepresenting it in an important way. The Parents Jury wrote to Nutricia to inform them of their Award and give them the opportunity to respond.

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